German luxury car makers have indeed brought a revolution in the luxury car segment , The young emerging India with the increased income level has the taste for the best and looks for performance with luxury , Easy car loans and attractive discount schemes by the manufacturers leave no stones unturned to attract the consumers , hence the high end luxury segment is growing at a rapid speed.
There has always been a cut throat competition between the archrivals Audi - Bmw - Mercedes , Each one trying to beat the other , Surprisingly the top position holder of 2010-12 , BMW , is at the last position and has stopped disclosing monthly figures due to drastic downfall in sales , The leader Audi is also slowing down as compared to its sales in previous years . The only one out of the three which is picking up in numbers that too gradually is Mercedes Benz
Let's try and understand the scenario - MB is growing because of its refreshed new model range , and body shell viz A class, B class , C class , S class , M class , GL class and E class , out of all only E class is more than a year old , where as Audi has all models more than 2 to 3 year old except for Q3 and A3 but are still selling in numbers due to lucrative schemes discounts and attractive pricing, Audi is the most aggressive in pricing and discounts as of now , where as BMW have lesser discounts and old models except for X3 and X5 hence lowest on sales.
December is the last lap of race for 2014, we shall get to know the Indian consumer mind set , will the design , exclusivity win or the economics factor of right pricing win , India is a price sensitive market for sure , But will Mercedes change that by selling its C class for more than 40 lakhs exshowroom !!!! We will have to wait and watch till we get the figures in Jan to see who has been the leader of 2014 !.
